-> Role

ART DIRECTOR & DESIGNER

-> About

BRAND AWARENESS CAMPAIGN

-> Client

ABSOLUT

-> Credits

IAM PRODUCTION

Background

Absolut Vodka has a rich artistic background and heritage deeply ingrained in its marketing strategy. In the 1980s, Absolut launched its iconic advertising campaign featuring the distinctive bottle silhouette as a canvas for various artists' interpretations (in the likes of Andy Warhol, Keith Haring, and many others). Different times with different budgets indeed. This campaign marked a significant departure from traditional alcohol advertising and helped establish Absolut as a symbol of creativity and sophistication.

Over the years Absolut lost connection to the iconic brand signifier, the bottle silhouette. We were tasked with bringing it back to boost brand recognition in digital channels and primarly to a younger hip audience.

Solution

We approached the brief by thinking from the target audience perspective. If you're not visible you don't exist. We needed a long term social media solution and something to anchor the ideas to.

Say hi to Absolut Moments. A on-going social media brand awareness campaign based around celebrating special moments in life, ranging from cultural moments to holidays and everything in between worth highlighting. Much like those 80's adverts but taken further. Close to 100 ideas made for interactivity and tactical use by always driving engagement back to our massive repertoar of drink recipes. I personally want to thank Andy, Keith & Basquiat for giving us the inspiration.

Now, may I ask for a Moment of Absolut — Cheers.

Absolut Moments

iPhone-12-Pro-01
iPhone-12-Pro-02
iPhone-12-Pro-03
Abslout_Summer_square_burn_v02
22_Vinyl-record-day_cropped
Absolut_Bloody_Mary_1_1_MASTER_v1
earth_day_square_v09
Absolut_Cosmo_v2_Square
09_Waffle_cropped
artist-day_cropped
oceans_square_master
Absolut_General_Fall_Square
05_Condomday_Cropped
Absolute_Pride_v05_Square
general_winter_square_v06
christmas-day_cropped_V2
11_Earthday_cropped
06_Bartenderday_cropped_cold
Absolut_olympics_Square
basket_day_square_v13
SuperBowl_Square_master_07
computer-security-day_cropped
valentines_day_square_v04
christmas_day_square
espressoday_square_wip_v05_alt
mothers_day_square_v09
08_Rio_cropped
Superhero_day_square_v07
Martial_art_Square
Absolut_Festival_v05_COLOR_Square
friday-the-13th_cropped
Absolut_Soccer_Square_v08
Absolut_Gamescon_Square_v08
01_fun-at-work-day_1_1
science_day_square_v06
day-of-the-dead_cropped
Living_together_square_v08
Absolut_Vodka_day_Square
WomansDay_Square_master
Absolut_New_Years_Square
labourday_square_v05
general_spring_square_v04
03_Chinese-new-year_cropped
Absolut_Olive_Square_v04
Absolut_White_Valentine_master_Square
Absolut_Fathers_Day_Grey_Master_Square
04_Grammy_cropped
13_No-diet-day_cropped
halloween_cropped
Friendship_Master_Square
Absolut_DC3ADa_de_las_velitas_Square
Abslout_Summer_1000x1000-small

Copyright © Sebastian Hallqvist – All rights reserved.