Absolut Drink Stories – Sebastian Hallqvist

-> ROLE

Art Director

-> ABOUT

Branded Content

-> CLIENT

Absolut

-> CREDITS

Chimney (Production)
Violaine & Jérémy (Graphic Design)

Background

We took on the mission to transform the mundane scroll through Instagram into a delightful, thumb-stopping experience. Imagine this: you're mindlessly swiping through your feed when suddenly, you stumble upon a series of short, irresistibly fun, and educational film clips. Your thumb freezes, your eyes widen, and before you know it, you're entranced by the vibrant graphics and the tantalizing ASMR sounds. Welcome to the world of Absolut Vodka, where branding isn't just seen—it's felt, heard, and adored, all without you even realizing it. Almost hypnotic, right? That's the magic we distilled.

Solution

In the noisy world of social media, grabbing attention takes some serious creativity. Our solution? Go big on graphics and even bigger on sound. We crafted a series of short educational film clips tailored for Instagram Stories, each designed to capture attention in the blink of an eye. The visuals are a feast for the eyes—bold, colorful, and unapologetically in-your-face. The icing on the cake; custom produced ASMR soundscapes for that extra satisfaction. These clips don't just stop thumbs; they stretch your smile. Without even realizing it, viewers find themselves falling in love with Absolut Vodka. It's subtle, it's powerful, and it's absolutely hypnotic.

Absolut
Drink Stories