Absolut Drink Stories

[PROJECT INFO]

Client The Absolut Company

Agency In-house (The Mix)

Project type Branding

Role Art director

Overview Visual identity system and branded social media assets for instagram stories

[BACKGROUND]

In the noisy world of social media, grabbing attention takes some serious creativity. We took on the mission to transform the mundane scroll through Instagram into a delightful, thumb-stopping experience. Imagine this: you're mindlessly swiping through your feed when suddenly, you stumble upon a series of short, irresistibly fun, and educational film clips. Your thumb freezes, your eyes widen, and before you know it, you're entranced by the vibrant graphics and the tantalizing ASMR sounds. Almost hypnotic, right? That's the magic we distilled.

[SOLUTION]

The solution... Go big on graphics and even bigger on sound. We crafted a series of short educational film clips tailored for Instagram Stories, each designed to capture attention in the blink of an eye. The visuals are a feast for the eyes, bold, colorful and unapologetically in-your-face. The icing on the cake: custom-produced ASMR soundscapes for that extra satisfaction. These clips don't just stop thumbs, they stretch your smile. Without even realizing it, viewers find themselves falling in love with Absolut Vodka. It's subtle, it's powerful, and it's absolutely hypnotic.